Richie EU has been appointed as the Managing Director of Mergers & Acquisitions at Eu Yan Sang International Limited as of September 2019. Richie’s initial focus will be on strategic M&A deals that will be profit accretive to the Group.

Prior to this new role, he was the Managing Director of Eu Yan Sang Trading (Hong Kong) since March 2017. Mr Eu oversaw all aspects of operations in Hong Kong and Macau which included driving business growth through strategic planning, talent acquisition, people development, implementation of customer-centric initiatives and expansion of retail, wholesale and e-commerce channels.

Prior to this appointment, Mr Eu had been the General Manager of Strategic Development of Eu Yan Sang International Ltd since June 2015. He led the Group’s strategic partnerships, played important roles to drive key initiatives that impact the Group’s long-term directions, with a focus on product innovation and business development.
He represents the fifth generation of the Eu family in Eu Yan Sang business.

Richie also sits on Boards of notable charities such as talenTtrust Singapore, a skills-based volunteering organization that looks to match charities with mentors from professional backgrounds...as well as Rainbow Centre, a social service organization that operates three special education schools for infants, children, and youths with special needs in Singapore.

He holds a Bachelor of Science degree in Business Administration from Babson College in Wellesley (Massachusetts).